Beth Marcello is an experienced leader with an extensive background in strategic program management, communications, and marketing. For nearly 18 years, she developed and directed PNC Bank’s Women’s Business Development strategy, differentiating PNC among women financial decision-makers nationwide through a corps of PNC-Certified Women’s Business Advocates that grew to more than 5,000 women and men employees leveraging a proprietary training curriculum and specialized tools, resources, and events.
Prior to joining PNC predecessor National City in 2006, Marcello was the founder and president of PRwriting, Inc., a Pittsburgh-based consultancy that provided strategic stakeholder communication services to corporate and nonprofit clients for two decades.
Marcello has a long track record of advocacy. She was the 2023 recipient of Pittsburgh’s prestigious Athena Award, which recognized her community involvement and commitment to causes that positively impact women and girls. She is a board member of Respect Together, a Pennsylvania nonprofit dedicated to eliminating domestic violence, and also serves on the organization’s development and antiracism committees. She is a founding member of Pittsburgh’s first women-focused angel investment fund, Next Act Fund; a loan review committee member for InvestPGH, a Community Development Financial Institution; a board member and grant committee member of the Birmingham Foundation; and an Emeritus Board member of the multi-generational mentoring organization Strong Women, Strong Girls, where she served for more than 10 years in a variety of capacities, including chair of the Pittsburgh Regional board. Previously, as a longtime member of the Athena Pittsburgh Host Committee, she served as both chair and co-chair of the annual Athena Award programs and was a founding member of the Barbara McNees Spirit of Athena Scholarship committee, which awarded scholarships to emerging women leaders in the Pittsburgh region to attend the Carnegie Mellon Executive Leadership Academy: Strategies for Advancing Women in Business. Marcello is also a former board chair of the South Side Local Development Company, a community development organization that oversaw the economic development of Pittsburgh’s South Side neighborhood during the 1990s and early 2000s.
Marcello has a bachelor’s degree in Journalism and Communications from Point Park University and is an adjunct professor of professional writing for the University of Pittsburgh. She lives in the South Side Slopes neighborhood of Pittsburgh with her husband John Rodella and their dog Chester.